
Keep it consistent Your brand is how your company is consistently presented to the world which makes branding extremely important to your image. The fonts and colors you use on your website, ads, and logo may seem arbitrary, but it’s very important to pay attention to consistency when making a website or ad that properly represents you. Think for example, about big companies. If you see a red target with a white background, you immediately think of the store Target because they make sure that symbol of their business is on everything they do. You may notice also that on…continue reading